Watermelons are a popular fruit in Benin. But their profitability for market traders—95% of whom are women—is limited as a result of the country’s poor rural road network, a lack of storage facilities to stop melons from rotting, and the difficulty for traders to balance customer demand with supply.
Sylvain Kpenavoun Chogou, an agronomist at the country’s University of Abomey-Calavi, surveyed 195 registered Beninese watermelon traders, and the results were published in the March 2019 issue of Scientific African. By asking traders about their monthly revenue,
Wholesalers earned on average seven times more every month than small-scale traders (about US$255 vs US$34). Even though small-scale traders could ask a higher price than wholesalers, transaction
Chogou, S.K., et al. Market structure and performance of watermelon (Citrullus